January 28, 2011

in america or not in america: that is the question

Oh H&M, why do you tempt me so?  News broke the other day that Swedish fashion giant H&M will be launching a new line, Inclusive, to be sold exclusively online for European sizes 32 - 54, roughly US sizes 0 - 26.  Everyone has been buzzing about this because, well, it's H&M and everyone buzzes about H&M; it includes a bunch of sizes that the usual special collections don't; and, like the ones created for the company by influential designers such as Lanvin, Stella McCartney, and Uncle Karl (aka Karl Lagerfeld), it's inclusive.  Inclusive meaning when the collection is sold out, it's sold out.  Sigh.

So here's the deal with this:  H&M's European stores have had a plus sized collection for some time now - as well as online shopping - both of which the US doesn't have.  And just yesterday on their Twitter, H&M announced that at the end of this year/first of next year, they will launch online shopping in the US.  Major yay!  However.  The Inclusive collection is available online this March.  Hence, the US of A is not going to be included.  Major boo.

I guess the only solution we American ladies have is to find a new Facebook friend on the other size of the pond and talk them into ordering something for us, right?  ...Too obsessive?  I guess we'll just have to wait until next year with fingers crossed that both the regular plus size collection and any future plus-inclusive Inclusive collections will be available stateside.

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